A world-renowned photographer is portraying Chile’s wine world in a new light. Former rock and skateboard photographer Matt Wilson might be the bad boy of wine photography, but his emotive pictures are certainly turning heads and gaining him accolades along the way.
The winner of the Born Digital Photography Wine Award 2012, has a refreshing approach to wine photography which moves away from staid barrel room portraits and tired landscape shots, instead focusing more on the characters of wine, the color of the landscapes and he frequently gets a winemaker to smash a bottle of wine against his head.
What’s the difference between photographing wine and rock ‘n’ roll? Not that much it turns out. “Wine is a lifestyle, and rock and roll is a lifestyle!” says Matt who also travelled the world with Hip Hop groups like The Roots, Mos Def and Method Man. Matt likes to photograph animated subjects though, and he does admit “musicians tend to be more animated than your average winemaker.”