The Denominación de Origen Calificada Rioja (Rioja DOC) recently launched its new campaign Saber quién eres (Know who you are) to promote the modern regional focus of the Rioja DOC legislation, which was updated in 2017. The new legislation reflects Rioja’s growing diversity and gives producers more tools to communicate their specific terroirs.
“Rioja is constantly improving, reviewing its definitions, and strengthening what it currently offers with new geographical indications,” says Jose Luis Lapuente, director of the Consejo Regulador DOCa Rioja. “The goal is to highlight the unique origin of the terroir, recognize its diversity, and continue to establish quality requirements that assure the high standard of its wines.”
New Regional Classifications
The new regulations allow wine producers to make their region more identifiable to the consumer, which includes using a larger typeface and taking up more space on the label. Rioja now has three regional categories…
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